Should Lincoln Build a Luxury Mustang? found on https://robertnmaker.wordpress.com/2016/03/07/should-lincoln-build-a-luxury-mustang/

2017 Lincoln Continental

Remember when Lincoln was cool?

No. You probably don’t.

The reason is because Lincoln hasn’t been cool since about 1964, when its rear-wheel drive land yachts defined luxury and class.

Lincoln has been in decline since those glory days and today struggles for relevance in a fiercely competitive luxury market that is dominated by Audi, BMW, Lexus, Mercedes-Benz, and even Cadillac.

Lincoln has been relegated to not much more than an afterthought. How can it establish itself as a real player in the luxury game?

It must look to the Ford Mustang

Lincoln already has hopes of a home run in its upcoming Continental. That luxury machine has looks that can rival Jaguar, Maybach, Bentley, and Rolls-Royce, and should have enough features to position the car among the world’s elite executive sedans.

A Mustang in Lincoln clothes would take things a step further and do for Lincoln what the Camaro-based ATS has done for Cadillac. It would give a proper RWD performance coupe to Ford’s luxury brand at a time when it desperately needs some personality and excitement.

The idea is just heresy and conjecture for now, but Lincoln would be wise to pull the trigger.

A couple of conditions would need to be met for it to happen. First, Lincoln has to agree to use the Mustang platform for a future product. That should be a no-brainier decision.

Second, the production car must sit on that rear-wheel-drive architecture and must come as a coupe. Lincoln might be tempted to revert to what it knows and modify it into a sedan, but that would defeat the entire purpose.

With a new coupe and the new Continental on the market, Lincoln could generate enough excitement around its brand to remove the stodgy perception and make itself competitive again.

Should Lincoln build a Mustang-based coupe?

-tgriffith

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from The CarGurus Blog http://blog.cargurus.com/2016/03/07/should-lincoln-build-a-luxury-mustang
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